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Home / BRAND MARKETING: Why We Eat, Drink, And Wear Brand Names

BRAND MARKETING: Why We Eat, Drink, And Wear Brand Names

Maple Leaf This item is only available for Canadian orders.

Catalogue Number:  200115
ISBN Number:  1-55740-938-2
Producer:  Learning Seed
Subject:  Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  1999
Running Time:  18
Closed Captions:  Yes


DVD Price:  $125.95
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Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names.

Use Brand Marketing for units in marketing, business education, advertising, persuasion, and consumer education. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands.
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