Contact Us FAQ Fran├žais
Home / BRAND MARKETING: Why We Eat, Drink, And Wear Brand Names

BRAND MARKETING: Why We Eat, Drink, And Wear Brand Names

Maple Leaf This item is only available for Canadian orders.

Catalogue Number:  200115
ISBN Number:  1-55740-938-2
Producer:  Learning Seed
Subject:  Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  United States
Copyright Year:  1999
Running Time:  18
Closed Captions:  Yes

Request Preview Access
Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names.

Use Brand Marketing for units in marketing, business education, advertising, persuasion, and consumer education. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands.

Related Titles

Frontline: Is Wal-Mart Good For America?

PBS Video 040518

FRONTLINE offers two starkly contrasting images: one of empty storefronts in Circleville, Ohio; the...

Packaging: The Science of Temptation

Learning Seed 200127

Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace...

POSITIONING: How Advertising Shapes Perception

Learning Seed 200160

Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical...

Browse Our Collection By Subject

View All Subjects