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Merchandising: The Store as Persuasion

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Catalogue Number:  200138
ISBN Number:  1-55740-929-3
Producer:  Learning Seed
Subject:  Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2001
Running Time:  24.54


DVD Price:  $125.95
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A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.

Viewers learn about store layout, p-o-p displays, signage, inventory turn, markups, and the "open wallet syndrome." See why sales have time limits, and how even shopping carts and plastic bags influence profits. See how the same merchandising tactics are used to sell cars and bananas, dog food bowls and french fries, trees and video rentals.
GUIDE



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