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Buying Into Brand Marketing: How Marketing Shapes Perception

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Catalogue Number:  200305
ISBN Number:  978-1-55740-609-5
Producer:  Learning Seed
Producing Agencies:  Learning Seed
Subject:  Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary, Adult
Country Of Origin:  United States
Copyright Year:  2012
Running Time:  26:00
Closed Captions:  Yes

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Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.

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