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Perception: The Art of Seeing

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Catalogue Number:  200320
Producer:  Learning Seed
Subject:  Business Studies, Consumer Studies, Family Studies/Home Economics, Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary, Adult
Country Of Origin:  U.S.
Copyright Year:  1997
Running Time:  24:00
Closed Captions:  Yes

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How can two people see the same event and make completely opposite judgments about it? Do you think we see the world in much the same way as a camera?

This video contends that we don't simply record what we see, we create it by the act of perception. 

Discover how a frame can completely change the meaning of what it contains -- whether that frame be a marriage or a work of art. Learn how we tend to fill-in-the-blanks to create a complete picture when pieces are missing. 


  • Why our need to group objects together creates problems from prejudice to war. 
  • How we make value judgements based on mis-perception. 
  • How putting a "frame" around a thing or event can completely change its meaning. 
  • How our sensory system is also a censoring system. 
  • Why we see what we believe instead of believing what we see. 
  • How the "rule of proximity" influences decisions. 

A Telly Award winning video. 

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