Cracking The Advertising Code
Catalogue Number: 430040
Producer: Learning ZoneXpress
Subject: Business Studies
Grade Level: 9 - 12, Post Secondary
Country Of Origin: United States
Copyright Year: 2006
Running Time: 20
Closed Captions: Yes
Viewers will learn how to make good buying decisions by spotting advertising ploys including:
- Celebrity endorsement
- Customer testimony
- Emotional appeal
- Unproven claims
- Urgency and more
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