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Cracking The Advertising Code

Maple Leaf This item is only available for Canadian orders.

Catalogue Number:  430040
Producer:  Learning ZoneXpress
Subject:  Business Studies
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  United States
Copyright Year:  2006
Running Time:  20
Closed Captions:  Yes

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If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising!

Viewers will learn how to make good buying decisions by spotting advertising ploys including:
  • Celebrity endorsement
  • Customer testimony
  • Emotional appeal
  • Unproven claims
  • Urgency and more


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