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Advertising, The Media and Your Health

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Catalogue Number:  600411
Producer:  Human Relations Media
Subject:  Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  United States
Copyright Year:  2007
Running Time:  20
Closed Captions:  Yes

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Today's teens are often labeled Generation M because of the extent that media saturates their lives. This program examines how different forms of media encourage young consumers to smoke more, drink more, eat more unhealthy foods, and take greater risks with sexual behavior. Using the latest tools in brain imaging, program also demonstrates how violent video games may make people more accepting of violence while increasing feelings of anxiety or vulnerability. This unique presentation reminds today's teens that as they become skilled creators of media-making their own films, music and blogs-they can learn to look critically at media tricks. Real teens deconstruct ads to expose the emotional hooks used to encourage teens to buy unhealthy products. This video and print package will help your students become savvy media consumers.
“An engaging introduction for classes exploring the important issue of media literacy.” - School Library Journal

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