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The Marketing Game (W5)


Catalogue Number:  CTV048
Producer:  CTV
Subject:  Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  U.S.
Copyright Year:  2001


DVD Price:  $99.95
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Teenagers today are the most targeted generation in marketing history. In order to grab teens' interest, marketers are coming up with lots of new tricks. This program shows how teen magazines keep themselves relevant and therefore profitable. The program also reveals how teens are used and abused - and don't even know it. Includes a short video produced by the guys at Big Fat promotions to snag Nintendo as a client as an illustration of how "buzz marketing" works. Chatroom host Jennifer Hollett gives tips on how to stay savvy in the face of the latest tricks in marketing.
 

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