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Customer (Dis)Service

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Catalogue Number:  BTE121
Producer:  Breakthrough Entertainment
Producing Agencies:  Echo Bay Media and Descending Entertainment Inc.
Subject:  Business Studies, Career Education, Marketing
Language:  English
Grade Level:  9 - 12, Post Secondary
Country Of Origin:  Canada
Copyright Year:  2011
Running Time:  48:00
Closed Captions:  Yes

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What happened to good customer service?

Customer (Dis)Service takes viewers right to the heart of the new global battlefield, where the customer and the corporation are at war. Mass consumption is at an all-time high and customers have more options than ever before, raising consumer expectations to new heights. At the same time, rapidly expanding corporations are looking to cut labour costs, outsourcing their customer service departments to the other side of the world. Face-to-face time between business and consumer is practically non-existent, and customer satisfaction has declined dramatically.

Are the corporations at fault for putting their bottom line ahead of customer satisfaction, or are consumers demanding too much from the corporations?

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